Winning on TikTok & Reels

If you aren't using video, you are invisible. This category focuses on the dominant format of 2025: short-form vertical video. Discuss how to create "edutainment" content that hooks viewers in the first 3 seconds. Share scripts, editing hacks, and trends that allow B2B and B2C brands to stay relevant on platforms like TikTok, Instagram Reels, and YouTube Shorts without dancing.